Measure
See where you are.
Start with your goals and a record of your swing. Build a useful baseline, with context beyond a single clip.
A new approach to your game
Less guesswork.
More game.
Your swing is only the start. Connect what you learn, how you practise and what changes—with a clear next step every time you pick up a club.
In development. Join the upcoming South African pilot.
GOLF PERFORMANCE LABSBetter golf, proven.
Built around the practice
the rounds.AI-generated illustrative image
Measure. Move. Master.
A better relationship with your game.01 / The improvement loop
Make practice count.
Not just the balls you hit.
More information isn’t always more useful. We’re building a way to turn each session into something you can act on—and come back to.
Move
Know what comes next.
Bring feedback and focused practice together. Work on a manageable next step, with your coach involved when you have one.
Master
See what is changing.
Return to your sessions, reflect on the work and follow progress over time. Improvement is a process, not a one-shot score.
02 / Why we are building it
Everyone can capture
a swing now.
Markerless 3D on a phone was remarkable three years ago. It is table stakes today, and it has left golfers with the same complaint: a screen full of numbers and no idea what to do on Tuesday.
| Capability | Swing videoSportsbox, V1, OnForm | Coach platformsCoachNow, Skillest | Golf appsArccos, 18Birdies | Golf Performance LabsWhat we are building |
|---|---|---|---|---|
| Measures the movement | Yes | Basic | No | Planned for the pilot |
| Prescribes the practice | Drill library | Coach-led | No | One focus at a time |
| Sees the round | No | No | Yes | Planned for the pilot |
| Links the change to the scorecard | No | No | Score only | The reason we exist |
| Your coach in the loop | If they pay | Yes | No | Always, free |
| What the coach pays | R9k–13k a year | R6k–11k a year | Not applicable | R0 |
Competitor capabilities and coach pricing as published on their own sites in September 2026, converted at R16 to the dollar. The last column describes what we intend to build, not what exists today — the first three describe products you can buy this morning. Tell us if anything here has changed and we will correct it.
03 / Your game. Your team.
A shared direction.
A personal path.
For the golfer putting in the work, the coach guiding it and the family supporting the journey.
For golfers
Own your
next step.
Build a practice habit around your goals. Keep sessions, feedback and progress in one place—whether you train independently or with a coach.
I’m here for my gameFor coaches
Your expertise.
More connected.
Keep the thread between lessons. Review student sessions, add your guidance and shape the next practice without losing the human relationship.
I’m here for my studentsFor families
Support the
long game.
Follow a junior’s development with age-appropriate access and guardian involvement. Make room for confidence, consistency and enjoyment.
I’m here for my juniorThis is the experience we’re building. Pilot features will be confirmed before invitations are sent.
04 / Intelligent by design
AI that supports
the coach.
And the golfer.
Useful AI should help you understand the next step—not overwhelm you with a dozen things to fix.
Our approach combines session context, focused feedback and human judgment. If the footage can’t support a conclusion, the answer should be “we need a better view.”
A few things worth knowingThe kind of clarity we’re aiming for
EXAMPLE / NOT A SWING ASSESSMENT
Finish
in balance.
A simple practice focus is easier to take to the range than a page of technical language.
Clear focus.
Space to practise.
Space to practise.
Illustrative feedback only. Actual AI analysis is still being validated for the pilot.
05 / Built to be accessible
Serious about progress.
Sensible about price.
Proposed South African launch pricing. No payment is taken on this page. Final features, allowances and terms will be confirmed before paid launch.
Adult golferProposed
A place for your practice.
R1,800/ year
Or R180 per month
Designed to connect your sessions, feedback and progress in one personal training space.
Keep me in the loopGolf coachProposed
A stronger student connection.
Freecore coach access
Help shape the coaching experience
Planned core tools for reviewing student sessions and guiding practice between lessons.
Join the coach pilot listRoom for the next generation
Junior R1,200/year or R120/month
Family Proposed 25% off additional members
Register interestGood questions
Before you
tee it up.
Do I need a coach to use it?
We’re designing a path for independent golfers as well as coach-led students. The independent-player experience still needs to be completed and validated before launch.
Can I use the application today?
Not as a general-release product yet. We’re preparing a South African pilot. Joining the waitlist registers your interest; it does not promise immediate access.
Will I need special camera equipment?
Phone video and an upload-first experience are the priority. Supported devices and capture guidance will be confirmed during the pilot. We aren’t promising a particular frame rate on every phone.
How will junior golfers be protected?
Guardian involvement, appropriate access controls and coach-review safeguards are launch requirements. These must be verified before juniors are invited to the pilot.
What happens to my waitlist details?
The form asks for contact details and your interest in the pilot, not swing videos. Please use an adult’s contact details and do not include junior names or health information. The linked privacy notice is a draft and needs finalisation before public registration opens.
Help shape what’s next
Your next chapter
starts with
a clear focus.
We’re looking for golfers, coaches and families who care about making practice better. Be part of the upcoming South African pilot.
No payment today. No promise of an instant fix.
Just a better direction for the work you put in.
Let’s build better golf.
Registration is not connected on this preview yet. Please check back when the pilot waitlist opens.